I just registered myself on Klout, the analytical tool that measures the influence of Twitter users across the social web. Klout allows users to track the impact of their opinions, links and recommendations. Once Klout puts your Twitter stats through its algorithm, it plots you on a quadrant chart and delivers a number of statistics.
I plugged in my Twitter ID, RAReed, and before I saw the results, I already knew where I’d likely end up: border line Casual/Climber (the lower portion) and not Connector/Persona (upper portion). Bottom line? I need to be a much more active.
So, it got me thinking. How much does a person need to tweet and what should they tweet about? Not a new thought, but with so many people signed on to the service, what is a healthy, valuable point of engagement? The study conducted by Pear Analytics suggests that over 40 percent of Tweets came under the “Pointless Babble” category. That may be true, but pointless babble scored “shitmydadsays” a CBS sitcom deal.
For the Twitterarti, you know what’s working for you. For the rest of us making the climb or just getting started, here are some suggestions to either reign in or ramp up your visibility on Twitter.
1. Organize your daily tweets. Do it in the morning or the previous evening. I usually take 15 minutes at the end of the day (before I head to bed) to jot down the items that need my attention, so for me, this is a good time to assess what I want to Tweet about. I typically look at some of the 70 some-odd feeds I subscribe to for inspiration.
2. Pick your tweet times. To get actual work done, I look at Twitter when I look at my e-mail — morning, noon, quitting time and evening is a sane approach to sharing what’s catching my eye with my followers.
3. What to tweet. I use Twitter for business. I tend to be more content driven, so retweeting interesting blog posts; posting relevant PR and social news stories; of the day and posting available updates to this blog are the underpinnings of my Twitter engagement. Depending on the business you’re in, post announcements and events that could be pertinent. You can also ask questions, but until you get enough followers, don’t expect all that many answers.
4. Mix It Up. Drilling your followers with business-related data with links to longer articles can get a bit ponderous. Recommendations from other PR and social marketing pros are to mix up your Tweets between business and personal. I’ve learned I need to throw in some balance, such as interesting stories. Honestly, the stuff that turns me off is the near breathless updates of what someone is doing. One of the people I follow went on about the pending acquisition of a new BMW. Save it, please.
5. So what’s the count? By looking at the Twitter over users and underachievers through my follow list, it looks like a good daily target is between four and eight tweets per day, depending on your day. One way around that is to deploy one the available Twitter schedulers that can send your tweet when you’re unavailable.
Like anything else, a good plan should produce good results. I’ll let you know when I achieve some Twitter clout.